The Ultimate Guide: How to Talk to Your Board About Investing in Marketing (And Get Their Buy-In)
Introduction: When Marketing Feels Like a Battle You Can’t Win If you’re a nonprofit leader trying to grow your impact, you’ve likely hit the same wall so many others have: you know marketing is the missing piece—but your board isn’t convinced. You hear things like:“Isn’t that just overhead?”“We should be spending on programs, not promotion.”“What’s […]
Breaking the Grant Dependency Cycle: A New Growth Model for Science-Driven Nonprofits in a Shifting Political Landscape
Let’s Talk About the Elephant in the Room: Government Funding Isn’t Reliable Anymore If you’re leading a nonprofit in the science or environmental space, chances are you’ve felt the tremors. Frozen grant programs. Delayed disbursements. Entire funding pipelines paused by political gridlock. And if you haven’t been hit yet, it’s not a matter of if […]
How to Position Your Mission as a Must-Have (Not Just a Nice-to-Have)
The essential shift every nonprofit needs to make to thrive in a crowded fundraising landscape. Let’s Talk About the Real Competition in Nonprofit Fundraising It’s not just other nonprofits. Your donor’s attention is being pulled in every direction—by social issues, by brands, by subscription services, by political movements, and by the endless scroll of content […]
Beyond the Gala: Smarter Fundraising Campaigns for the Modern Donor
Why one-off events aren’t enough—and how to build sustainable fundraising systems that grow year-round. Let’s Be Honest: Events Alone Can’t Carry Your Mission Anymore For decades, the fundraising gala was the holy grail of nonprofit development. A beautiful venue. A catered dinner. A silent auction. A handful of speeches.And if things went well, a wave […]
Finding Donors Through Social Media? Not Anymore.
The End of Organic Reach—and What Smart Nonprofits Are Doing Instead Remember when a single heartfelt Facebook post could drive donations for your next event? When a volunteer story on Instagram could go viral? When you didn’t have to pay to get in front of the people who cared most about your cause? Those days […]
Is Your Organization Ready for a Post-Grant World?
The Hidden Danger of Grant Dependency—And How Innovative Nonprofits Are Breaking Free For years, government grants have been the backbone of nonprofit growth. They’ve funded programs, paid for staff, powered advocacy campaigns, and even kept the lights on. But what happens when that funding slows… or stops altogether? If your organization is feeling uneasy about […]
The Nonprofit Marketing Funnel: How to Attract, Engage, and Activate Supporters
Why Marketing Isn’t Just for Businesses—It’s for Missions That Matter You’re changing the world. But does the world know it? That’s the real challenge for most nonprofits. You’re doing meaningful work—solving complex problems, serving communities, advancing science, protecting ecosystems—but you’re not always getting the attention, engagement, or support you deserve. The truth is, mission without […]
Unlocking the Power of the Google Ads Grant: How Nonprofits Can Access and Maximize $10K/Month in Free Advertising
A Hidden Opportunity Most Nonprofits Overlook Imagine having $10,000 each month to spread your message, promote your programs, recruit volunteers, and engage donors—without spending a dime of your own marketing budget. That’s exactly what Google offers through its Google Ads Grant for nonprofits. Yet, thousands of eligible organizations either aren’t aware of this opportunity or […]
