Welcome! If you are reading this, you are getting ready to write a new post for our blog. Please keep this post saved as a reference. This page demonstrates exactly how your content will look and the rules you should follow when writing.
1. Using Headings Correctly (H2)
The title of the blog post is automatically an H1. You should never use H1 inside the text area.
- Use Heading 2 (H2) for the main sections of your article.
- Use Heading 3 (H3) for sub-sections inside those main sections.
Why this matters (H3)
Using proper headings helps Google understand what our article is about (SEO) and makes it easier for our readers to scan the page.
2. Text Formatting
Please keep formatting simple to maintain a clean look.
- Use Bold text only for key takeaways or emphasis.
- Use Italics for book titles or emphasis on a specific word.
- Avoid using ALL CAPS or underlining, as it makes the text hard to read.
3. Lists and Bullet Points
If you are listing more than three items, please use a list. It breaks up the “wall of text.”
Example of a Bulleted List:
- Item one
- Item two
- Item three
Example of a Numbered List:
- First step
- Second step
- Third step
4. Images and Media
There are two types of images you need to worry about:
A. The Featured Image On the right-hand sidebar of the editor, look for the “Featured Image” box. You must set an image here. This is the image that appears on the main blog feed and when we share the link on social media.
- Size requirement: Please use horizontal images (e.g., 1200 x 630px).
B. Images inside the post You can add images directly here in the text editor using the “Image” block. Please ensure they are centered and have a caption if necessary.
Pro Tip: Always use the “Quote” block (like this one) if you want to highlight a specific sentence or a customer testimonial.
5. Final Checklist Before Publishing
Before you hit the blue “Publish” button at the top right, check the sidebar settings:
- Category: Did you uncheck “Uncategorized” and check the correct topic?
- Excerpt: Did you write a 1-sentence summary in the “Excerpt” box? (This appears on Google).
- Permalink: Is the URL short and clean?
Once you have checked these boxes, you are ready to go live!
How to use this:
- Create a new post.
- Paste the content above.
- Set the category to “Resources” or “Team” (or create a category called “Internal”).
- Publish it privately (Visibility: Private) if you only want logged-in team members to see it, OR publish it publicly if you don’t mind visitors seeing your “behind the scenes” process (which can actually build trust!).