The Ultimate Guide: How to Talk to Your Board About Investing in Marketing (And Get Their Buy-In)
Introduction: When Marketing Feels Like a Battle You Can’t Win If you’re a nonprofit leader trying to grow your impact, you’ve likely hit the same wall so many others have: you know marketing is the missing piece—but your board isn’t convinced. You hear things like:“Isn’t that just overhead?”“We should be spending on programs, not promotion.”“What’s […]
